Traditionally, players of Juventus wear black and white striped shirts and white shorts. Accordingly, the club is called Bianconeri (The Black and Whites) or Zebre (The Zebras).
Juventus F.C. is an Italian football club with a long history that was founded in 1897. It gets more titles of Serie A and is the first football club to win simultaneously UEFA Champions League, UEFA Europa League and UEFA Cup Winners’ Cup. Juventus has been one of the most successful football clubs in Europe even in the world.
Besides, Juventus is the only club that has contributed the most players to every Italy national team since the 2nd FIFA World Cup. Furthermore, it has contributed numerous players to Italy’s World Cup campaigns.
In September 2015, the club officially unveiled a new mascot to a large number of fans. The mascot is called J, a cartoon-designed zebra. It has black and white stripes with golden edge, golden shining eyes, and three golden stars on the front of its neck. This zebra reflects the profound culture and glory of Juventus.
Newly released away shirt for the club in 2017-18 season was designed and manufactured by Adidas, a leading sports brand. Adidas has created lots of advanced football products for this excellent football team and it tries its best to encourage and support the team.
This away shirt is retro inspired by the classic away shirt of 1980s. It is predominately yellow with blue elements. The two colors come from the city of Turin, Italy, the location of Juventus and symbolize the city. Players pulling on yellow shirt won UEFA Cup Winners’ Cup in 1983-84 season.
The shirt features a round blue collar and blue cuffs and iconic Adidas three stripes are blue put on shoulders. Some necessary logos showing the brand and Juventus are blue, too. Adidas brand logo is printed on the right chest while the club crest is on the left proudly. The new badge represents more than just a club, but a sense of belonging, a unique philosophy and reflects Juventus’ spirit of keeping pace with the times. Three golden stars knitted over the club crest represent 30 league titles. “Jeep”, the club’s sponsor, is printed in the front of the shirt. The Jeep brand is proud to partner with a team that shares its desire for triumph.
Along with the debut of the new away shirt, a video was released by Adidas that introduced designer Francesca Venturini’s designing process and how to get inspiration from the club’s classic jerseys and the unique urban colors of Turin.
Lightweight fabric of the away jersey can help players run quickly. On the other hand, the jersey with elasticity makes players more comfortable. Climacool technology provides breathability for players so they can be cool and dry in 90 minutes.
When wearing this well-designed away shirt, players must feel encouragement and spare no effort to win more titles and create a new record.
In terms of environmental protection, Adidas also makes a contribution. The away shirt is made from 100% adizero polyester to minimize environmental impacts by reducing carbon dioxide emissions.